Everybody already sells the same thing you do.
At least that's how it feels.
So how do you go from being one of a million choices... to the ONLY choice?
That’s what I help you figure out.
When most people think of “branding,” they think of a logo and color palette.
If they’re a little more sophisticated, they think of tone of voice. Is it fun and sassy? Bold but serious? Those things are important, but they’re the so-called tail wagging the dog.
You can’t start there. Not if you want to stand out, be competition-proof, and have a North Star that guides every single element of your business.
That’s the job of your brand strategy. It brings together your big message, your personality, your promise, your values, your customer’s worldview -- and yours.
When we work together, you’ll find that the process clarifies everything in the business that was muddy in your mind.
That clarity not only serves as a blueprint that keeps all your communication and branding cohesive...
It makes your brand a beacon to the exact people you want coming through your doors.
Psst! Does your brand have a strong enough foundation to support all you say, do and offer—in good times and tough times?
The Official Bio:
Rebecca is a seasoned marketing leader with more than 20 years of experience in marketing, positioning and developing brands in book publishing, consumer packaged goods, higher education and tech giants: from marketing Stephen King and Harlan Coben novels at Penguin, to conducting research for new brand extensions for Wisk laundry detergent at Unilever; from helping with launch and market strategy of new MBA programs at NYU Stern, to creating content for Stripe.
Rebecca also served as a senior admissions officer at a top business school. While interviewing and evaluating hundreds of MBA candidates, she identified the traits of a powerful personal brand and developed a strong ear for a compelling brand story.
She now helps businesses to develop memorable, resilient brands, clarify their messaging and strategy, and find their unique voice. Her expertise has been shared in Entrepreneur, Bloomberg, U.S. News & World Report, Fortune, Forbes, Money Magazine and Fast Company, among other outlets.
Rebecca co-authored a marketing case study for NYU Stern, and served on a team of consultants for the UN Global Compact pilot program. She has an MBA in Marketing and Management from NYU Stern School of Business, and a B.A. with a double major in Mathematics and English Literature from Wheaton College in Massachusetts. She lives with her husband, two daughters, and a shorkie in the greater NYC area.