"How do we, as a business, respond to systemic racism?... to Covid?... to the state of our democracy?... to [fill in the blank]?"

If you're not clear on your brand values, you might say NOTHING, afraid to take a firm stand because it could be divisive…

Yesterday kicked off with me carrying my screaming, sobbing kindergartener ONTO the school bus and buckling her in before we made 20 kids late for school. I immediately returned home to cry my eyes out. Talk about “mom guilt”…

Branding Lessons from One Divisive Instagram Post

I don't know about you, but I absolutely come alive in the summertime. The beach... the pool time... the long, long days of socializing outdoors with friends and neighbors... watching the kids catch fireflies... the jogs that work up a Really. Good. Sweat... the vacations... the family time... the iced coffee and gin & tonics on the front porch... the summer fruit... I can't hide my seasonal bias.

Imagine this… You roll out of bed in the morning, feeling well-rested after having woken up naturally. You exercise and then have a healthy breakfast and feel ready to start working on your dream business. Your little ones wake up and wander downstairs for some snuggle time and breakfast. Then you settle into your Pinterest-worthy home office to work while they go play on their own...