Everybody already sells the same thing you do.
At least that's how it feels.
So how do you go from being one of a million choices...
to the ONLY choice?
That’s what I help you figure out.
I’m Rebecca, and I’m an expert at finding your brand positioning.
Now, when most people think of “branding,” they think of a logo and color palette.
If they’re a little more sophisticated, they think of tone of voice. Is it fun and sassy? Bold but serious? Those things are important, but they’re the so-called tail wagging the dog.
You can’t start there. Not if you want to stand out, be competition-proof, and have a North Star that guides every single element of your business.
That’s the job of your brand's positioning. It brings together your big message, your personality, your promise, your values, your customer’s worldview -- and yours.
When we work together, you’ll find that the process clarifies everything in the business that was muddy in your mind.
That clarity not only serves as a blueprint that keeps all your communication and branding cohesive...
It makes your brand a beacon to the exact people you want coming through your doors.
The official, third-person bio:
Rebecca has nearly 20 years of experience in marketing, positioning and developing brands in book publishing, consumer packaged goods and higher education: from marketing Stephen King and Harlan Coben novels, to conducting research for new brand extensions for Wisk laundry detergent; from helping with launch and market strategy of new MBA programs, to the rebranding of a non-profit in Hell's Kitchen.
Rebecca also served as a senior admissions officer at a top business school, where she developed a strong eye for what differentiates the good from the outstanding. After taking some time out of the workforce after the birth of each of her daughters, she realized the importance of flexibility and autonomy in her career.
She now offers consulting services to entrepreneurs, educators and business owners to help develop their brands, clarify their messaging and strategy, and find their unique voice.
Rebecca has an MBA in Marketing and Management from NYU Stern School of Business, and a B.A. in Literature and Mathematics from Wheaton College in Massachusetts. She lives with her husband and their two fantastic kids in the greater NYC area.