Kristen Lisanti, Coach and Trainer for Transformational Leaders
"Rebecca is such a great partner—wonderful listener, deeply thoughtful and intelligent. She helped me see myself more clearly. Truly, she's as much a coach as a strategist.
I came away with clarity on my value, confidence in my approach, and... my beautiful brand! I get compliments on it ALL THE TIME. She helped me make this feel like a real company, and now it IS. Our work together is still yielding insights for me!
Rebecca will work with you to look deeply at your offering and frame it powerfully for your clients/customers. But beyond that, she’ll help you understand yourself and own your value. Priceless.
Working with her is a ****ing joy."
Nick Wolny, Senior Editor, CNET; Owner, Hefty Media Group
“I was really blown away by our work together.
I'd often felt like I could do this work myself, and working with Rebecca proved me so so wrong. I’d always been missing the 'strategy' piece. I had been spinning my wheels forever on this work and it was holding me back big time.
I had a disorganized mixture of ideas, personal stories, and experiences, and couldn’t figure out how to tie them together into something that felt like me. In working with Rebecca, I got crystal-clear on how my audience perceives my skill set and its value, and we identified the brand voice that makes the most sense for me (and converts the best!).
Once I had this clarity, I began to do everything in business faster. It was as though I couldn’t wait to knock people’s doors down and tell them about who I am and what I do, which is a fearlessness that has proven very valuable."
Stacy Schutte and Ashley Nemeroff, Owners, Moxie Search
"Rebecca is a rockstar of brand strategy.
If you are looking for an expert to help you to identify what sets you apart, who immediately understands your business and will go above and beyond to deliver, she is IT! She helped us bring our brand to life in a way that was genuine and organic. We feel reinvigorated, energized, inspired and ready to relaunch our business. Rebecca felt like an extension to our company - and still does.
We are going to continue to work with her throughout the growth of our company."
Sarah Nannen, Writer and trauma-informed life coach
“I felt like I was wandering around in the wilderness trying to figure out what I wanted my brand to look like and feel like and no matter what I tried, it always felt a little off and that was reflected in my messaging. I knew I needed someone to guide me through all the noise to really connect with my brand identity and hone my message so that everything I said, shared, wrote, and contributed always felt (and looked) just right. I wanted my brand to be uniquely MINE and to stand out and get recognized in a crowd. Rebecca helped wrangle my brand identity and true blue vibe in such an easy-going way. I loved every bit of the creative process working with her.
I'm SO glad I made the decision to work with Rebecca. It was truly a delightful, game-changing experience. Her expertise and ability to really listen to my vision and extract what I was saying, sometimes from in between the words, was nothing short of a miracle.
If I had a time machine, I'd go a few years back and hire her immediately so I didn't waste so much time trying to figure out who my brand was.”
Brian Dittmar, Owner, Maker + Muse
“Having purchased an existing retail store in 2018 that was in need of a "refreshing" both in terms of physical space and messaging, I was overwhelmed at the thought of how to accomplish this. Working with Rebecca was such an amazing experience — and made something that seemed potentially overwhelming not be so!
Rebecca is very thoughtful, a good listener, a good question-asker, creative, excited about the possibilities, methodical, organized, not overbearing, positive — and she has a very quiet but wise way of getting someone to take a step back and see themselves outside of their head (or bubble)....not an easy thing to pull off!
Our work together gave me clarity on who I am as a business owner and what the store is, clarity on our messaging and voice, and confidence to follow through and do what I was dreaming about.”
Rabia Ahmed, Executive Director of MBA Admissions,
NYU Stern School of Business
“Rebecca is a consummate professional and an amazing partner whose creativity has helped us think through how best to reach a new customer base when launching our product, and has provided ideas which go beyond the traditional marketing assets. She is extremely thorough and knowledgeable and incredibly adept at understanding our consumer and priorities.
Rebecca is the exact type of partner we wanted: someone who can think strategically and help drive results immediately. She's also incredibly thoughtful and has a fantastic understanding of the underlying data that helps drive decisions. We would not have had such a successful first year of our new program launch without her help and we’re lucky to have her on board.
We hope to work with Rebecca over and over again!”
Ken Blackman, Relationship & Intimacy Coach
"I refer to Rebecca as my brand whisperer.
I was impressed with the depth of her research—she even interviewed some of my clients!!!—and about how good she is at distilling everything into accurate, compelling descriptions. For the first time in years, I feel excited and eager to create a full-fledged website that really reflects me...
This gave me a new sense of importance and urgency around my work."
Leticia Nortey, Founder, Expanding Boundaries International
“Rebecca brings so much joy and knowledge to the table. I learned so much from our project.
Thanks to you, Rebecca, our organization has been approved for a grant that we'd been denied before because our message wasn't clear. I wish I could keep you forever but I know you have more clients who need you! "
Kevin Sheridan, Owner & Founder, Sheridan Brazilian Jiu Jitsu
“Rebecca is an investigator who digs into the life and blood of your business.
She unearths the true purpose of what you do and then is able to get that communicated to the world in an eloquent, simple and beautiful fashion!"
Maria Mayer Feng, Owner and Founder of Maria Mayer Feng Fine Book Design
“Working with Rebecca on a branding strategy for my business has led to the biggest revelation I have had since being in business for over 10 years. My NYC based boutique design studio has been around for over a decade, so we thought we knew a thing or two, but this process with her was mind-blowing.
Rebecca is very professional and very personable at the same time, with just the right amount of emotional handholding. She really understood the essence of what we do. My work with Rebecca not only elevated my confidence as studio owner, but it helped bring in new projects very quickly, and it changed the way we do business!
Rebecca helped us understand the true needs of our clients, their aspirations and wants, and helped us clearly define where they stand and why they come to us. She helped us see what adds value to our clients, which I had previously overlooked. And being able to have that understanding sets the stage in a completely new way.
Now, more projects come through, versus getting stuck in the beginning stages, as they so often did in the past, and I fully grasp why. Knowing why things develop in a certain way makes it so easy to adjust.
I loved working with Rebecca. She is just what I needed: non-intimidating professionalism with this great analytical ability to put herself in my businesses shoes, and to understand what this is all about. She made us see the trees in the forest.
Finding Rebecca was the best thing that happened to my business. My only regret is that I didn’t do this years ago!”
Heather LeBlanc Sheridan, Owner, Revel Yoga
“My work with Rebecca was invaluable.
I was launching a new business and wanted to develop a clear brand and voice for my yoga studio. Rebecca was able to take all that was swarming in my head and make it organized and cohesive as we developed my brand. She was very friendly and welcoming and made me feel comfortable opening up to her and sharing my vision. I didn't realize how much fun it was going to be!
Honestly, the whole process was awesome.”
Liz Lajoie, Money & Business Strategist, Founder of Zen Money Map
“I wanted to work with someone who would "get me", not try to push their agenda or rush the process. Once I made the decision to do the work, I wanted it to be done well. Rebecca was very caring and careful, and I appreciated her open and easy partnership, communication style and hand-holding through a surprisingly personal process.
I now have clear language to describe how we work and why we're special. It's made everything from writing ad copy to giving interviews MUCH easier and more streamlined. I didn't realize how disjointed my messaging was before our work together.
Between her seemingly effortless ability to pull together a vision of your best potential and her eye to detail (nothing is left in question), Rebecca takes branding to a new level. She marries wonderful creativity with impeccable project management, and you're left with a supremely satisfying experience AND a comprehensive, perfect-for-you brand strategy.
She was committed to getting it exactly right, from overall brand impressions to tagline language. It all fits together so beautifully! Everyone should work with Rebecca; it's a game-changer.”
Saima B. Yusuf, MBA, MPA, Entrepreneur
“As a “mom entrepreneur" I was looking for a marketing partner who I would enjoy working with, who would understand my business and product idea and who had the experience and savvy to help me develop a strong marketing strategy. Rebecca was a perfect match across all three fronts and I feel incredibly lucky to have found her!
She is smart, professional and immediately “got” my business and what I’m trying to build. She has been instrumental in helping me establish a social media presence that I can grow with, develop marketing tag lines that speak to the type of brand I’m hoping to cultivate and conduct invaluable industry research.
Rebecca is a wonderful, versatile and thoughtful person who is also very relationship oriented. I’m excited to continue to work with her in the future as I launch my budding business.”
Nichole Stohler, Co-founder, Gateway PrivateEquity
“We've really enjoyed working with Rebecca and her help has been amazing.
We're thrilled with the brand strategy and how she's helped us define our business.
Before working with Rebecca, we didn't have a clear picture of the image and message that we wanted to convey. We were lost in the weeds with so many competing priorities and were accidentally sending mixed messages. Rebecca helped us to define our brand and what we want to consistently share with our audience and clients. She's given us a guiding direction which helps keep us focused so that we can be more effective in all of our marketing efforts.”
Julie Lawrence, Deputy Director, Community Cultivation at Clinton Housing Development Company
“I recommend Rebecca highly as a branding and marketing consultant who has a cross-platform ability to clarify identity and communicate strong, resilient projects with real impact.
Rebecca consulted with our non-profit social equity project CultivateHKNY, through the Taproot Foundation. She worked with us closely to show us how branding and graphic design could clarify and elevate our communication strategy. Her work helped lay the groundwork for our organization to redevelop its own larger website and branding presence. She encouraged us to delve deeply into creating a long-term vision for our programs and helped us articulate that vision both internally and to the larger community through our project website and newsletter.
Rebecca’s in-depth analyses were thoughtful and very much on-target, helping us build on the strengths of our programs. She understood our longer-term challenges, how to engage language and graphics to illustrate our direction, and develop a compelling story for our stakeholders.
Rebecca was patient and thorough in working with us to capture just the right voice and identity we hoped to convey, and taught us a great deal about meaningful and effective communications.”
Jennifer Wisdom, PhD., Leadership Expert
"Rebecca did not disappoint! She helped me redefine and expand my business.
She understood me and helped translate me to me, so I can translate me to others.
Perfection!!"
Justine Pattantyús-Ábrahám, Operations Designer
“Rebecca is a wizard! She so obviously got me, my vision and my style, even before we ever talked on the phone.
She knew how to tune into the key parts of me, personally, and my business and bring the two together so I can speak about myself with greater clarity. Not only did she hone into the heart of who I am, she was able to take copy that I wrote, tighten it up and make it sound even more like me than I was able to.
When she sent over my Brand Overview document for the first time, I started tearing up when I read the personal brand story.
I now have clarity in relation to my brand and what I am leveraging within myself to convey that with my current audience and potential clients. I am confident in my brand tone and how I will communicate it. We created a strong foundation that I can work from going forward.”
Leah Kent, Writer, Facilitator & Book Designer
“Rebecca, I can't thank you enough both for our great strategy call today and this amazing, thorough guide! I'm soaking it up and so much of it is resonating so strongly with me. Thank you, thank you!”